Intracom Group

Dharma and the value of business culture
Applying the Buddhist philosophy to business is not new, but not many businesses have applied successfully, because life and business are constantly moving, on the other hand, business culture is also possible. assess from many angles.

Currently, many businesses have advocated raising their prestige through business philosophies such as perfect customer service, customers being gods, more faithful letters of gold, … similar philosophies thus, having a long-term impact on sustainable development, demonstrating the business and cultural value of enterprises, these philosophies largely stem from the philosophy of Buddha Dharma.

Leading element of business culture
Transport and Infrastructure Construction Investment Joint Stock Company (Intracom) has successfully applied the Buddhist Dharma philosophy in business activities of enterprises. We can understand that Intracom’s “Compassion – Wisdom” culture is: life as well as business, non-hated people, unhealthy competition that protects and creates value for each other to achieve the goal is to be happy. And the business philosophy of “Self-interest and benefit” is also synonymous with the benefits and happiness of many people, meaning that the business culture of Intracom expresses the following elements: Standards of lifestyle and culture ethnicity, honesty, wisdom, respect, proper implementation of law, responsibility to the community, sustainable development, creation for national interests; Thus we see, social responsibility has become the most important factor of business culture that Intracom applies.

Business culture identity for sustainable development
For sustainable development, every business has its own cultural identity, according to Assoc. Prof. Dao Duy Quat, Editor-in-Chief of the Communist Party of Vietnam, and the owner of the business plays a decisive role in building literature. business chemistry, because they are the direct operator, and is a cultural example for all members of the business to follow. According to Venerable Thich Tri Chon, “Entrepreneurs work with a clear mind, benefit themselves, see the false leg, see the rules, the changes in life and apply the vision to daily life. then the entrepreneur will have more fun even though the job is low.

On the contrary, the work efficiency is very good, the career is successful, but if the entrepreneur cannot find the moments of inner peace, not see the nature of life, take a fake as a foot, take the means to do the salvage then the business still the poorest people in life: poor love, poor happiness, poor peace, … “
The relationship between religion and life For all thoughts and emotions that appear within the mind, there must be a deep analysis, which is the basic condition for our personality to become more and more perfect; A person who claims to be a Buddhist has a bad personality, a bad reputation, a person whose mind is alienated, the people who hate it cannot be considered a Buddhist. Dharma teaches that: being a Buddhist, it can be criticized as a poor level of Buddhist learning, but cannot be criticized as a person who lacks personality, a bad person. It is impossible to have a Buddhist who is a treacherous person, who speaks unreasonably, is not trusted by anyone.
The Dharma goes into the world of business naturally to develop and integrate, the Dharma has the phrase: “Nothing is done in the life of the Dharma, but the life of the Buddha does not fix it.” Buddhism does not accept business at all costs, trampling on all values, qualities and conscience by every means to earn money but forgetting the noble “mind” of business people.

Brand building, first of all to build the brand
Applying the Buddhist philosophy in business that Intracom is aiming for is: The personality must be perfected, life must be more happy and joyful as well as exercise health and dedication to the social community. Buddhists must not dream, but must be alert or alert, know how to take the body and mind as an experimental object, and see the life we ​​live as an experimental environment, because all are in the treasure of the dharma realm, whoever deserves to enjoy long-term benefits, who is not worthy will soon be lost. The businessman knows that all wealth and status are advanced by “heaven and earth”, I am just a household manager to carry out a certain mission in my life. This shows that building a business culture is the incarnation of culture into the business of the business owner, because “humanity” is the foundation to build a sustainable “brand”.